Biography.

I really like the new ad campaign by Equinox fitness centers.  It's called "My Body. My Biography." and carries the tag line "It's not fitness. It's life."

Of course, it's accompanied by lots of pictures of "real" (and pretty) people and their stories.  The headline, though, I think is really compelling and poignant.

Unfortunately, if one accepts the premise that one's body is one's biography, then my own biography reads like a really trashy novel.  Really trashy.